Not to get started. The plugin sends notification and promotional emails through WordPress’s built-in wp_mail() function, so it works out of the box without any external service.

That said, if your subscriber list grows beyond a few hundred people, we strongly recommend setting up an SMTP service like SendGrid, Mailgun, or Amazon SES. Sending bulk email through wp_mail() alone can hurt your deliverability and put your domain reputation at risk. Any standard WordPress SMTP plugin handles the connection.

The plugin also includes Mailchimp integration. Connect your API key and list ID, and your subscribers sync to Mailchimp automatically. From there you can use Mailchimp for promotional campaigns and bulk sends while the plugin continues handling your post notification emails on its own.

Enable CF7 integration in the plugin settings, then drop the shortcode [notify_subscribers_checkbox] into any CF7 form. The checkbox shows up in the form using the label you set in the plugin. When someone ticks it and submits, they are added to your list automatically. That is all there is to it.

Yes. Go to Subscribers > Import, upload your CSV, and the plugin handles the rest. It checks each row, adds the valid entries, skips any duplicates, and flags invalid email addresses. When it is done, you get a summary showing exactly what came in and what was skipped.

Every notification email includes a one-click unsubscribe link in the footer. Clicking it sets the subscriber’s status to unsubscribed immediately. They receive no further notifications. No login required. No form to fill in. The process is instant and GDPR compliant.

Yes. Under Notification Settings in the plugin, you choose which post types fire a notification. Posts and pages are there by default. Any custom post types on your site show up in the same list. For WooCommerce, turn on product notifications, and your subscribers will hear about new products as soon as they are published.

Deactivating it just pauses notifications. Your subscriber data stays in the database untouched. If you uninstall through the WordPress admin, the plugin removes everything it added: subscriber lists, settings, and notification history. Nothing else on your site is affected.

The yearly plan at $29/year is right for most users. It includes all features, one year of updates, and email support for a single site. The Lifetime plan at $79 is the better value for developers and agencies managing multiple sites or anyone who wants to purchase it. Once, without thinking about renewals. Both plans include all features—there is no feature difference between the two.